Bingo Beer Co needed a brand that spoke to all three aspects of their business—brewery, restaurant & games space. With the prompt “make it fun”, we got to work.
Bingo Beer Co is a lager-focused brewery in the Scott’s Addition section of Richmond, VA. The rest is all food, fun, and games!
WHAT WE DID
Branding
Logo & Identity system development
Exterior & Interior signage
Website, graphic & merch design
Photography art direction
Inspired by 50’s diners & mish-mash carnival typography vibes, Bingo is a colorful, casual brand.
Bingo Beer Co is housed in a vintage Bingo Hall. We developed a bold mark that captures the isometric of old school video games with a hidden nod to it’s namesake (B1! Bingo!). Custom typography captures the mood of this hang space.
The interior space is as much an important piece
of this brand as the logo.
Continuing the vibe of making this a comfortable hang space we added created colorful neon signage, custom dart board cases, and created custom typography for murals throughout the space.
Merchandise is a big part of a brewery’s brand, so we focused on items people would want to wear while still capturing the “make it fun” vibe.
We are a collective of experienced strategists and designers able to execute across a broad range of branding needs.
Who We Did it With
Client:
Bingo Beer Co.
Creative director:
Christine Coffey
Photographer:
Steven Inge
Designers:
Katie Pelikan, Addie Johnson