Jay Bayer, encyclopedia of beer, wanted something he hadn’t seen before that spoke to their lagers’ German roots and pedestrian appeal. After happy hour, we got to work.
Bingo Lager’s are an everybody beer. They are inspired by European tradition, but made with American attitude.
WHAT WE DID
Can design & system
Typeface design
Graphic design
Merchandise
We created a custom blackletter typeface whose isometric structure ties into Bingo’s larger brand.
We love a good overlap of genres and this typeface does just that by using an isometric (based off vintage video games, which is a basis of Bingo Beer Co.’s brand) grid to create a bold new typeface.
Beer brands don’t begin and end with the can. We created an in-house experience as well.
We are a collective of experienced strategists and designers able to execute across a broad range of branding needs.
Who We Did it With
Client:
Bingo Beer Co.
Creative Director:
Christine Coffey
Designers:
Addie Johnson, Charissa Au, Katie Pelikan
Photography:
Steven Inge