Having just wrapped the Ballet’s identity, we created a spinoff brand for their community youth program, Minds in Motion. Channeling our inner 9yo, we got to work.
The Minds in Motion program teaches fourth-grade students discipline, dedication and self-awareness by leading them through choreographic movements to learn the benefits of mental and physical challenges.
WHAT WE DID
Logo
Identity system development
Collateral design
“We need Richmond Ballet, but kids.” It was fun interpreting the elegant patterns and imagery of the Ballet into a more kid-friendly format.
We are a collective of experienced strategists and designers able to execute across a broad range of branding needs.
Who We Did it With
Client:
Richmond Ballet
Creative Directors:
Eric Karnes & Christine Coffey