The Richmond Ballet’s professional company was turning 35, so we threw a party for their season look. Elevating common party supplies to art, we got to work.
Richmond Ballet’s mission is to awaken and uplift the human spirit, both for audiences and artists.
WHAT WE DID
Campaign Development
Photography & art direction
Custom Typography
Collaterol and signage design
Copywriting
Balloons, streamers, confetti.
Let’s celebrate!
With the Richmond Ballet’s professional company having an anniversary, we thought it was a good time to lighten things up. Our multi-year marketing goals for the Ballet is to connect with audiences who may be intimidated by Ballet and show them the variety of performances Richmond Ballet produces—from classic story ballet’s to contemporary new works in their black box theater. We paired with local party supply makers to create artistic versions for backdrops for the dancers, then them then have some fun!
This season brochure was used for tickets buyers as well as a development piece for larger donations.
Behind the scenes is always fun. For more on our process check our Instagram here.
We are a collective of experienced strategists and designers able to execute across a broad range of branding needs.
Who We Did it With
Client:
Richmond Ballet
Dancers:
Eri Nishihara, Thel Moore III, Abi Goldstein, Maggie Small, Maté Szentes,
Cody Beaton, Sabrina Holland, Lauren Archer, Peter Elverson
CREATIVE DIRECTORS:
Christine Coffey & Jamie Mahoney
Photographer:
Eric Luscher, Aliceblue
Photo Editing:
Katie Pelikan
WARDROBE:
Emily DeAngelis, Richmond Ballet
BALLOON CLOUD:
Caity Byrne, All About Balloons, LLC
PAPER FLOWERS:
Camberly Pearson, Sweet Pear Paper
MYLAR & Tubes walls:
Michael Stewart & Tracie Woods Morin, Richmond Ballet
Printer:
Kinker Press